Franchisees Invited

A Win-Win

A model where the scope of growth and business interest of all the parties involved.

Low Risk

Stable business processes that have evolved from the R&D and are pre-tested already makes the venture a low risk.


Technical Support

Qualified staff who can guide and advice to handle any kind of trouble shooting to make your transactions hassle-free

Refundable Model

Assured investment plan with business projections for invested amount. A provision for a complete refund in case of failure.

Backend Support

Periodic support in training and marketing along with customer-aided services.

Tora Cabs

Tora Cabs is a Korean joint venture headquartered in New Delhi, India. We’re a tech company and the core purpose of our business model is to develop a platform that is fair and transparent for both riders and drivers. Tora Cabs Technology Services Pvt. Ltd started in the year 2017, we are here with the objective to bring in a balance between rider satisfaction and driver happiness.

Tora is a SaaS based marketplace built for drivers & riders, to transform transportation with technology that works good for everyone.

Market Opportunity & Growth Drivers

  • The ride-hailing in India of in demand and the untapped market size is seen to be USD14.2 billion with an expected CAGR of 16.6% till 2024
  • 22% market penetration rate and 0.3 billion users in India, ride-hailing is expected to see a sharp rise in market size in 2021
  • Increase in work force leading to more demand for transportation
  • Rise of population across locations
  • Under developed public transportation system
  • Establishment of SEZ and rapid Urbanisation
  • Rise in smartphone penetration in India
  • Improved availability of high-speed internet connectivity
  • Increasing investments in the online taxi market by the foreign institutional investors (FII)
  • Swelling disposable income

Why Partner?

Tora functions on a robust six-sigma model in place and a guaranteed investment plan (GIP). Driven with a vision that caters to the growth and business interest of all the people involved.

 A Perfect balancing act for both drivers and riders, a sure shot Win for our Channel Partners



  • Commission-free platform
  • Driver pays a daily subscription or a low per ride cost
  • Payments made directly to driver
  • Insurance from PayTM
  • Banking with Federal Bank
  • Potential to earn credit history & be eligible for loans


  • Tora is a surge-free platform which reduces the cost per trip
  • Completely transparent pricing with minimal variation between estimate and final fare
  • Provides a safety alert system which can be integrated with / provided to local police

 2,00,000 ride acquisitions, 18,000 on boarded and a revenue of INR 2.1 Cr already generated we are here to grow!.

Franchise Models

Cat A Cat B Cat C Cat D
Area Required (SFT) 4500 3000 2500 2200
Total Project Cost (INR) 2.2 Cr Onwards 1.3 Cr Onwards 1.2 Cr Onwards 1.05 Cr Onwards
Brand Development Fees (INR) 60 Lakhs* 50 Lakhs* 50 Lakhs* 40 Lakhs*
Royalty (%) 25 20 20 20
ROI (3 Years Average) 85%+ 78%+ 76%+ 88%+
Payback Period 2 Years 3 Months 2 Years 2 Months 2 Years 2 Months 1 Year 11 Months
Agreement Term 5 Years 5 Years 5 Years 5 Years

Franchise Partner Requirements – A Snapshot

  • An agreement with a minimum lock in period of 6 months to 1 year max
  • Channel partner must have an LLP registered in the city of operations
  • Land/office essential with lease agreement as per requirement
  • Undertake the expenses of office, operations, MOM staff salaries and of driver on-boarding/retention
  • Physical verification of vehicles and on-boarding of drivers, in line with the laws, to be adhered
  • Independent coordination and problem handling/solving with the local police authority of the area required
  • Conduct on-ground marketing activities for the brand awareness in the area on a regular basis or when guided by us; under the expense of Tora
  • Regularly must monitor the activities of all driver partners and resolve issues if any; to ensure high retention rates of driver partners
  • Ensure that all driver partners have a UPI from PAYTM and TEZ at the time of joining
  • Coordination of driver queries on day-to-day basis with our in-house support team
  • The channel partner must have sufficient staff in order to run their operations smoothly
  • Channel partner should get connected to the central support team within the TAT on driver queries

Support To Franchise

  • Marketing collaterals will be supplied by Tora in order to achieve on ground awareness.
  • The channel partners will be provided authentication by Tora.  
  • Each Channel partner will be announced on all digital platforms.
  • Branding of channel partner promoted in print media and other location-specific avenues.
  • Technical support and driver partner activities monitoring dashboard.
  • Service support for driver queries and to handle any escalations
  • Authorized brand logo usage for all channel partners
  • Centralised Marketing strategy team
  •  Dedicated Key Accounts Manager for each Channel partner

Wheel In The Change.

Tora is a technology platform, not a cab aggregator and so we are here to offer you a multi-level supported franchise model that is backed with a premium cutting edge technology. Let re-revolutionize ride-hailing, transform the way it works for you, for the driver partners, for riders, for everyone who has a stake in the journey.


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