Kappa Adda
A Complete Chai Experience!
KAPPA ADDA is a homegrown brand bringing quality and tasty tea variants and quick-bite snacks to chai lovers looking for something healthy and affordable.
The brand provides a total home-made chai experience with a modern café feel for the urban customers.
KAPPA ADDA is an integral part of Exquisite Kitchens – a centralised entity under which a group of multiple restaurants operate and offer a fusion of different cuisines and flavours.
Market Opportunities
- India is set to be one of the world’s largest consumer base of young adults.
- The QSR industry has spearheaded restaurant trends such as expansion to small cities in India, and different formats such as dine-in, in-mall outlets, and drive-thrus.
- 40-45% of the people prefer drinking tea in India.
- 50% of the population consume a minimum of 2-4 cups of tea daily.
- Chain restaurants market is expected to grow at 20% to reach Rs. 51,000 crore ($8bn) by 2021.
- Huge growing demand for pickup and take away counters.
Franchise Models
| Area Required | 120 SQ FT |
| Total Project Cost (INR) | 11 Lakhs |
| Franchise Fees (INR) | 1.5 Lakhs + GST |
| Food Cost | 54% |
| Royalty | 5% |
| ROI | 137% |
| Payback Period | 9 Months |
| Agreement Term | 5 Years |
* Taxes applicable as per GST
Support To Franchise
Complete setup – Full setup and support right from the planning stage, grand launch and continued support after operations commence
Takeaway offers – Optimum visibility of the outlet through unique offers
Brand loyalty integration – (Paytm, PhonePe, Google Pay etc) – All offers integrated under one platform
Loyalty programs for customers – Brand loyalty programs to boost sales and inflow of customers
Delivery Marketplace – Technology driven own delivery platform for order fulfillment
Marketing support – Subscription marketing with technology integration for sales enhancement on all fronts
Advertising & promotions – Assistance and support on adverts and promotional strategies for the franchise outlet
Workforce training – Induction training for all franchisee partners and new employees with periodic refresher training programs
To A Good Brew!
KAPPA ADDA is planning to expand its outlets and presence in major cities across the country with the vision of making healthy and tasty tea variants affordable and accessible to all.
Join us as we enter a segment that is widely spread, competitive, but one that has a lot of untapped potential. Let us brew a success story.
More Brands
FRANCHISE ENQUIRY