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100% Fresh Ingredients

Only the best tea leaves sourced from the authentic sources to bring in that punch and flavour of that perfect chai!
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Nothing Artificial

No preservatives. No artificial colors. No harmful enhancers. Customers’ health is the top priority.
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Hygiene Guaranteed

The chai and snacks are prepared in clean and hygienic conditions, and delivered in food-grade cups and containers
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A Bit of Everything

Indian at heart; inspired by the global – a perfect fusion. A cup of chai for everyone.

 

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The Team

Centralized team of 50+ involved right from menu development, Support, Training, R&D and Marketing.

Kappa Adda

A Complete Chai Experience!

KAPPA ADDA is a homegrown brand bringing quality and tasty tea variants and quick-bite snacks to chai lovers looking for something healthy and affordable.

The brand provides a total home-made chai experience with a modern café feel for the urban customers.

KAPPA ADDA is an integral part of Exquisite Kitchens – a centralised entity under which a group of multiple restaurants operate and offer a fusion of different cuisines and flavours.

Market Opportunities

  • India is set to be one of the world’s largest consumer base of young adults.
  • The QSR industry has spearheaded restaurant trends such as expansion to small cities in India, and different formats such as dine-in, in-mall outlets, and drive-thrus.
  • 40-45% of the people prefer drinking tea in India.
  • 50% of the population consume a minimum of 2-4 cups of tea daily.
  • Chain restaurants market is expected to grow at 20% to reach Rs. 51,000 crore ($8bn) by 2021.
  • Huge growing demand for pickup and take away counters.

Franchise Models

Area Required 120 SQ FT
Total Project Cost (INR) 11 Lakhs
Franchise Fees (INR) 1.5 Lakhs + GST
Food Cost 54%
Royalty 5%
ROI 137%
Payback Period 9 Months
Agreement Term 5 Years

* Taxes applicable as per GST

Support To Franchise

Complete setup – Full setup and support right from the planning stage, grand launch and continued support after operations commence

Takeaway offers – Optimum visibility of the outlet through unique offers

Brand loyalty integration – (Paytm, PhonePe, Google Pay etc) – All offers integrated under one platform

Loyalty programs for customers – Brand loyalty programs to boost sales and inflow of customers

Delivery Marketplace – Technology driven own delivery platform for order fulfillment

Marketing support – Subscription marketing with technology integration for sales enhancement on all fronts

Advertising & promotions – Assistance and support on adverts and promotional strategies for the franchise outlet

Workforce training – Induction training for all franchisee partners and new employees with periodic refresher training programs

To A Good Brew!

KAPPA ADDA is planning to expand its outlets and presence in major cities across the country with the vision of making healthy and tasty tea variants affordable and accessible to all.

Join us as we enter a segment that is widely spread, competitive, but one that has a lot of untapped potential. Let us brew a success story.

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